How to Sell Books

Book selling advice for both self-published and traditionally-published authors

Excerpts from "How to Sell Your Self-Published Book"

* SNIP * On what motivates people to buy books.

Nobody wants to read a book that is all about you and what YOU want and what YOU like. Except maybe your stalker! And hopefully you don’t have one of those.

Readers, like any customer, want to know, "what's in it for me!"

Remember this: a book buyer is only motivated to purchase a book if it will make him money, make his life easier, educate him on something he was curious about, or make his life more fun and enjoyable.

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